SCULPTING
THE ICON
ART DIRECTION AND DESIGN
BEHIND
THE
CROWN
More than a logo.
A signature. Over a decade, the Crown transcended the two-dimensional realm to claim its own space. A continuous reinterpretation of the icon, evolving from a flat emblem to a tangible object, physically embodying the Manufacture’s excellence.
Art direction films and design by François Peyranne
CAPTURING THE LIGHT
CROWN FILMS COLLECTION
Crafted in crystal, the Crown becomes a prism. Translucent and ethereal. Crafted from pure clarity to guide every reflection.
A luminous transparency, framing the timepiece without overpowering it
PERPETUAL ARCHITECTURE
CROWN FILMS COLLECTION
Gaining volume, catching the light, and casting a definitive shadow. Transcending its two-dimensional origins to become a physical monument. An architecture of weight and precise angles, carved to command absolute presence.
FORGED IN EXCELLENCE
NEW CROWN IDENTITY
Cast in Everose, forged in Oystersteel, or united through Rolesor. Rising directly from the metal, the emblem become part of the material itself. An indelible imprint, marking the brand’s territory across its most legendary elements.
Everose
Oystersteel
Rolesor
ROLEX WATCHMAKING
PERSONAL PROJECT
Cast in Everose, forged in Oystersteel, or united through Rolesor. Rising directly from the metal, the emblem become part of the material itself. An indelible imprint, marking the brand’s territory across its most legendary elements.
ART DIRECTION AND DESIGN